Lookbook

The Devil’s Highway refers to the former U.S. Route 666, long known for its 460+ curves, high fatality rate, and eerie reputation. Because of its “number of the beast” designation, the 200-mile stretch running through the Southwest was officially renumbered in 2003 to avoid stigma, though the nickname never disappeared. The danger, the mystique, and isolation surrounding the highway never pushed our fathers away - it drew them closer. When we set out to create our first piece, we returned to that same road in spirit — to honor the danger, the legacy, and the open desert where it all began.